Alpine Biz

THIS IS THE TITLE

… writing The CopyThirty (30) years ago my coach and mentor, Jay Abraham, said copy writing is simply salesmanship in print. Today with internet marketing your copy must first solve the prospects problem.  It should only then speak to the search engines. Find Your Customer Demographics Uncover Your USP (Unique Selling Proposition) I help (audience) With (problem ) Achieve ( Benefit )   Through (Unique Solution) It must be a UNIQUE solution  Empathise “I feel your Pain” Offer a Solution Identify Benefits (emotions) – Not only Features (facts) Craft a Killer Hook Use…. User Generated Content Give them a reason to act now. Make a Clear, Concise, Compelling,   … writing The CopyThirty (30) years ago my coach and mentor, Jay Abraham said copy writing is simply salesmanship in print. Today with internet marketing your copy must first solve the prospects problem.  It should only then speak to the search engines. Find Your Customer Demographics Uncover Your USP (Unique Selling Proposition) I help (audience) With (problem ) Achieve ( Benefit ) Through (Unique Solution) It must be a UNIQUE solution  Empathise “I feel your Pain” Offer a Solution Identify Benefits (emotions) – Not only Features (facts) Craft a Killer Hook Use…. User Generated Content Give them a reason to act now. Make a Clear, Concise, Compelling, Credible Call-To-Action Keep It Simple (max 5th Grade Language) Get engagement: Offer to email something of value. Now you’ve researched, written, edited and tested your copy, research the best3-4 long-tail keywords. Test, Test, Test and never stop testing. SEO Copywriting Optimise your headline for long-tail keywords and power words.  Optimise your title tags with modifiers  Check your content matches search intent.  Include your target keyword in your first paragraph.  Include your keywords in subheadings  Limit paragraph length to three lines.  Break text into bullet points  Add text to images  SEO friendly URL slug  Include relevant LSI (latent semantic indexing) keywords  Check word count based on SERP analysis  Write a powerful meta description (max 155 Characters)  Make your copy readable by 5th graders  Include a persuasive call-to-action