About
11 Step Complete Copywrting Tutorial
Copy writing is only a tiny part of… writing The Copy
Thirty (30) years ago my coach and mentor, Jay Abraham said copy writing is simply salesmanship in print. Today with internet marketing your copy must first solve the prospects problem. It should only then speak to the search engines.
- Find Your Customer Demographics
- Uncover Your USP (Unique Selling Proposition)
I help (audience) With (problem ) Achieve ( Benefit ) Through (Unique Solution)
It must be a UNIQUE solution
- Empathise “I feel your Pain”
- Offer a Solution
- Identify Benefits (emotions) – Not only Features (facts)
- Craft a Killer Hook
- Use…. User Generated Content
- Give them a reason to act now.
- Make a Clear, Concise, Compelling, Credible Call-To-Action
- Keep It Simple (max 5th Grade Language)
- Get engagement: Offer to email something of value.
Now you’ve researched, written, edited and tested your copy, research the best
3-4 long-tail keywords. Test, Test, Test and never stop testing.
3-4 long-tail keywords. Test, Test, Test and never stop testing.
SEO Copywriting
- Optimise your headline for long-tail keywords and power words.
- Optimise your title tags with modifiers
- Check your content matches search intent.
- Include your target keyword in your first paragraph.
- Include your keywords in subheadings
- Limit paragraph length to three lines.
- Break text into bullet points
- Add text to images
- SEO friendly URL slug
- Include relevant LSI (latent semantic indexing) keywords
- Check word count based on SERP analysis
- Write a powerful meta description (max 155 Characters)
- Make your copy readable by 5th graders
- Include a persuasive call-to-action
